Details

Client
ABC Fitment Centre

Project
Kwik-Fit Advertising Templates

Type
Graphic Design

Project Brief

The client required advertising templates for distribution to it’s franchise stores across South Africa, for use in store-specific local advertising . This was to be supplied to each store on a DVD containing multiple file formats, and instructions for use.

Concept

With a wide disparity in the appearance and standard of advertising between the franchise stores, the franchise head office sought to implement a conformed and cohesive standard in this regard. With most store owners not having access to professional design services, most efforts in owner initiative local advertising through flyers or local newspapers was exceedingly below standard for an established brand name. To rectify this, we produced a series of adverts in various sizes, formats, and themes that could be used by printers and advertising service providers.

The project was delivered on printed DVD’s that included a complete litho printed jewel case rear cover, and front cover instruction manual insert.

What We Did

  • Concept and Design
  • Copywriting
  • Multiple File Format Output
  • DVD Authoring and Printing
  • Litho Printed DVD Covers and Instructions Booklet