THE ONE Watches Promo Coupons

THE ONE watches are a unique international brand that mainly specialises in high quality designer binary and LED watches. The brand recently entered the South African market, where the primary sales channel is the online store that we created for the South African distributor.

To market the brand terrestrially, we conceived the idea of printing discount coupons with a QR codethat would take the customer to the website to introduce them further to the brand, and where they could see the entire product range. A variety of 6 different designs were imposed onto one plate and litho printed with a select spot UV over artwork that needed to emphasised. 10,000 units were printed, and then folded into a square 50mm x 50mm coupon that was sealed with a printed sticker that would have to be opened in order to view the inner content. The proposal was that the coupons were to be placed strategically within upmarket and trendy night spots, eateries, coffee shops, and malls.